Matt Serletic is an American record producer and music executive. As a teenager, Serletic joined a band with members of Collective Soul, a group for which he would later produce. Serletic has worked with several other popular bands and artists for Atlantic Records, including Matchbox Twenty, Cher, Blessid Union of Souls, Edwin McCain, Stacie Orrico, Taylor Hicks, Rob Thomas, and singer/songwriter Angie Aparo. Serletic worked with American Idol winner David Cook on his second studio album. He also preceded Jason Flom as chairman of Virgin Records, a position he held from 2002-2005. He also worked with Joe Cocker, writing and producing his album, Hard Knocks.