MBC 3 was launched in 2004 and is the kid’s entertainment channel. It delivers a programming mix of children's education and entertainment that connects with and stimulates the imagination of Arab kids aged between three and thirteen as well as creating the quality viewing time with their parents. The channel focuses on local production in Arabic, from edutainment, to game shows, and reality shows, while also continuing its various long standing international studio deals and partnerships. Some of the main primetime productions of the channel include “Eish Safari” (a children adventure program), “Tasali Ahla Alam” (LIVE game show with MBC3 Presenters), “Banat Wa Bass” (a talk show catered to young girls) and “Soccer Academy” among many others.