Lapo Eduard Elkann (born October 7, 1977) is a
New York-born
Italian entrepreneur and grandson of
Gianni Agnelli, the former controlling CEO and controlling shareholder of
Fiat Automobiles and one of the richest men in modern Italian history. Elkann, who was a Fiat
marketing manager and manager of brand promotion at Group
Fiat, is currently president of LA Holding,
Italia Independent and Independent Ideas.