The
LBC Crew (
Long Beach City Crew) is a collective of
Long Beach-based rappers. They were the first act to be executively-produced by
Snoop Dogg. In 1997, The LBC Crew was signed to
Doggystyle Records, a label operated by Snoop and distributed through Snoop's then record label,
Death Row Records. Their debut album titled "Haven't You Heard" was released in February 2011.