King's Road or Kings Road (or sometimes The King's Road, especially when it was the King's private road until 1830), is a major street stretching through Chelsea and Fulham, both in west London. It is associated with 1960s style, and fashion figures such as Mary Quant and Vivienne Westwood. Sir Oswald Mosley's Blackshirt movement had a barracks on the street in the 1930s.