(born January 27, 1966 in Tokyo, Japan) is a Japanese video game designer, illustrator, manga artist, and director. He is most famous as the character designer and art director for the Pokémon franchise. Sugimori is also credited with the art direction for other titles, including Pulseman. Sugimori drew all of the original 151 Pokémon himself. He has worked on the various Pokémon movies, trading cards, and other games like the Super Smash Bros. series.