Ion Television is an American broadcast, cable and satellite television network that is owned by Ion Media Networks. The network first began broadcasting on August 31, 1998 as Pax TV, focusing primarily on family-oriented entertainment programming; it rebranded as i: Independent Television on July 1, 2005, converting into a general entertainment network featuring mainly recent and older acquired programs; the network adopted its current identity as Ion Television on January 29, 2007.