Inertia is an independent record company based in Sydney, Australia. It was established in March 2000 by Ashley Sellers. Inertia releases exclusively the music from many of the world’s most prominent independent labels. Inertia services include marketing, promotion, sales, distribution, product management, production, digital, publishing, third party, rights administration, and merchandising. Inertia also houses labels Pod, Inertia Recordings, Rogue Records and Provenance, each of which license releases from select local and international acts.