If was an American science fiction magazine launched in March 1952 by Quinn Publications, owned by James L. Quinn.

If Magazine (now known as "Inside Film") is an Australian print and online publication for screen-content professionals in Australia and New Zealand, developed and created by Stephen Jenner and David Barda, and first published in 1997. It contains original articles on film, television and digital media distribution, exhibition, marketing and finance, and reports on domestic screen production. It is now published by The Intermedia Group, a publisher of numerous trade and consumer publications in Australia. The core team at the magazine is headed up by publisher Mark Kuban, with Emily Blachford as the main editor and Ashwin Ravi managing the business development of the publication.