Ideal Toy Company was an American toy company founded by
Morris and Rose Michtom. During the
post–World War II baby boom era, Ideal became the largest
doll-making company in the
United States. Their most popular dolls included
Betsy Wetsy, Toni, Saucy Walker,
Shirley Temple, Miss Revlon, Patti Playpal,
Tammy,
Thumbelina, Tiny Thumbelina, and
Crissy. Their last big hit was the
Rubik's Cube.