ITV2, is a 24-hour, free-to-air entertainment television channel in the United Kingdom, Isle of Man and the Channel Islands owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998 and is available digitally via satellite, cable, IPTV and terrestrial (Freeview) platforms. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service ITV3 both of which are freely available to a majority of households.