ITV Digital Channels Limited (ITVDCL) (formerly known as
Granada Sky Broadcasting or
GSkyB) is a
wholly owned subsidiary of
British television broadcaster
ITV plc. Granada Sky Broadcasting was set up in 1996 and operated until 2004 as a joint venture between
Granada plc and
BSkyB to launch a range of television channels broadcasting the Granada archive on the Sky
satellite television platform as well as other digital platforms such as
ITV Digital (closed in 2002 due to administration),
NTL and
Telewest (both merged to form
Virgin Media). ITV Digital Channels Ltd now solely under control of ITV plc is today a profitable business which runs all ITV plc's television channels with the exception of
ITV, which is part of the
ITV Network.