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I Love New York
REDIRECT
I Love New York
(stylized
I ❤ NY
) is both a
logo
and a
song
that are the basis of an
advertising
campaign and have been used since 1977 to promote
tourism
in
New York City
, and later to promote
New York State
as well. The
trademarked
logo, owned by
New York State Empire State Development
, appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the
state song
of New York.
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