Hitch is a 2005 American romantic comedy film directed by Andy Tennant and starring Will Smith. The film, which was written by Kevin Bisch, co-stars Eva Mendes, Kevin James, and Amber Valletta. Smith plays the main fictional character of the film, Alex "Hitch" Hitchens, who is a professional dating consultant who makes a living teaching men how to woo women. The film was released on February 11, 2005 by Columbia Pictures.