Gustavo "Gus" Fring is a fictional character in
Breaking Bad, played by
Giancarlo Esposito. Fring is a prominent
methamphetamine distributor in the
Southwestern United States, who owns and operates several legitimate businesses, including a chain of successful fast food
fried chicken restaurants called Los Pollos Hermanos (Spanish for "The Chicken Brothers") and an industrial laundry facility called Lavanderia Brillante, as well as fronts for a vast and sophisticated drug operation. Gus maintains a friendly and low-key exterior; he takes an active role in managing his front businesses and personally supervises employees and serves customers at his Los Pollos Hermanos restaurants. In order to keep up appearances, Gus is a board member at a hospital in the South Valley and a
booster for the
Drug Enforcement Administration, and has made large donations to the agency's Albuquerque office. Beneath this philanthropic exterior, however, Gus is ruthless and
Machiavellian in managing his vast drug empire. He employs a number of enforcers and has personally killed rivals and associates.