Grupo Modelo is a large
brewery in
Mexico owned by Belgian-Brazilian company
Anheuser-Busch InBev. It has 63% of the Mexican beer market, and exports beer to most countries of the world. Its export brands include
Corona,
Modelo, and
Pacífico. Grupo Modelo also brews brands intended solely for the domestic Mexican market,
Estrella (a local beer found only in western Mexico); and
León and
Montejo (originally local to
Yucatán but now available nationwide). Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch. Until the 1960s, Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.