The widely known Grundig brand is a manufacturer of high-end electronic consumer, domestic appliances and personal care products. Established in 1945 by Max Grundig in Nuremberg. Since 2007, Grundig brand has become part of Arçelik A.S., the third largest company in white goods industry in Europe and belongs to the listed Koç Holding, a global conglomerate with more than 80,000 employees.