The Gold Blend couple was a British television advertising campaign for Nescafé Gold Blend instant coffee. The original campaign ran for twelve 45-second instalments between 1987 and 1993. It starred Anthony Head and Sharon Maughan as Tony and Sharon, a couple who begin a slow-burning romance over a cup of the advertised coffee. The ads were in a serial format, with each ad ending on a cliffhanger. The commercials were extremely popular, and as time went on, the appearance of a new instalment would merit considerable media attention. The ads were developed by McCann Erickson. They are one of the most famous examples of serialized advertising.