General semantics is a self improvement and therapy program begun in the 1920s that seeks to use language to regulate human mental habits and behaviors. After partial launches under the names human engineering and humanology, Polish-American originator Alfred Korzybski (1879–1950) fully launched the program as general semantics in 1933 with the publication of Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics.