A game portal is a distribution channel for games. People can play or download games from a portal. Game portals often also allow players to buy games through the portal. One reason for using game portals is publicity. The top listings of games in game portals receive millions of downloads and gamers wanting to play online. This generates more revenue. It is true that portals typically take 50-65% net sales share, but even then the rest of the share provides a good income especially for top game publishers.