Farrar, Straus and Giroux (FSG) is an American book publishing company, founded in 1946 by Roger W. Straus, Jr. and John C. Farrar. Known primarily as Farrar, Straus in its first decade of existence, the company was renamed several times, including Farrar, Straus and Young, in 1950 when Stanley Young was added as a partner, and Farrar, Straus and Cudahy , in 1953 when Sheila Cudahy became a partner after Farrar, Straus and Young bought Pelligrini & Cudahy which she and Giorgio Pelligrini founded in 1945, before gaining its current name in 1964, after hiring Robert Giroux from rival Harcourt, Brace. Giroux brought with him such important writers as T. S. Eliot and Flannery O'Connor. Straus continued to run the company for twenty years after his partner Farrar died, until 1993 when he sold a majority interest of the company to the privately owned German publishing conglomerate Georg von Holtzbrinck Publishing Group.