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Entertainment Software Rating Board
The
Entertainment Software Rating Board
(
ESRB
) is a
self-regulatory organization
that assigns
age and content ratings
, enforces industry-adopted
advertising
guidelines, and ensures responsible online privacy principles for
computer and video games
in the
United States
, nearly all of
Canada
, and
Mexico
. The ESRB was established in 1994 by the
Entertainment Software Association
(formerly the Interactive Digital Software Association), in response to criticism of
violent
content found in video games such as
Night Trap
,
Mortal Kombat
, and other
controversial video games
portraying excessively violent or intense
sexual situations
.
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