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Edward Bernays
Edward Louis James Bernays
(; ; November 22, 1891 - March 9, 1995) was an Austrian-American pioneer in the field of
public relations
and
propaganda
, referred to in his
obituary
as "the father of public relations". He combined the ideas of
Gustave Le Bon
and
Wilfred Trotter
on
crowd psychology
with the
psychoanalytical
ideas of his uncle,
Sigmund Freud
.
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