Drag Me to Hell is a 2009 American horror film co-written and directed by Sam Raimi. The plot, written with his older brother Ivan, focuses on a loan officer, who reluctantly, under orders from her boss, must refuse to extend a loan to a Romani woman. In retaliation, the woman places a curse on the loan officer that, after three days of escalating torment, will plunge her into the depths of Hell to burn for eternity.