DDB Worldwide Communications Group Inc., known internationally as
DDB, is a worldwide marketing communications network. It is owned by
Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to
Advertising Age in April 2008). The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and
BBDO merged their shareholdings to form the worldwide holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.