Cow Clicker is an
incremental social network game on
Facebook developed by
video game researcher Ian Bogost. The game serves as a
deconstructive satire of social games. The goal of the game is to earn "clicks" by clicking on a
sprite of a cow every six hours. The addition of friends' cows to the player's
pasture allows the user to also receive "clicks" whenever the player's cow is clicked. A premium currency known as "Mooney" allows the user to purchase different cow designs and skip the six-hour interval between clicks.