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Coca-Cola formula
The
Coca-Cola formula
is
The Coca-Cola Company
's secret recipe for
Coca-Cola
syrup that bottlers combine with carbonated water to create its line of cola soft drinks. As a
publicity
,
marketing
, and
intellectual property
protection strategy started by
Robert W. Woodruff
, the company presents the formula as a closely held
trade secret
known only to a few employees.
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