Coca-Cola Zero, or Coke Zero, is a product of The Coca-Cola Company. It is a low-calorie (0.3 kcal per 100ml) variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women. It is marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different flavor profile.