Coca Colla is an
energy drink produced in
Bolivia with the use of
coca extract as its base. It was launched on the Bolivian market in
La Paz,
Santa Cruz and
Cochabamba in mid-April 2010. Both the name and ingredients are similar to
Coca-Cola. The release of this product is part of the process of the industrialization of coca followed by the
Morales Administration. The "Colla" component of the name comes from
Qullasuyu, the southern area of the
Inca empire which included the western part of Bolivia. The term
Qulla is nowadays used to name the
Aymara and
Quechua, indigenous people of Bolivia which make a traditional use of coca leaves.