Coca Colla is an energy drink produced in Bolivia with the use of coca extract as its base. It was launched on the Bolivian market in La Paz, Santa Cruz and Cochabamba in mid-April 2010. Both the name and ingredients are similar to Coca-Cola. The release of this product is part of the process of the industrialization of coca followed by the Morales Administration. The "Colla" component of the name comes from Qullasuyu, the southern area of the Inca empire which included the western part of Bolivia. The term Qulla is nowadays used to name the Aymara and Quechua, indigenous people of Bolivia which make a traditional use of coca leaves.