Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created by Tom Rogers of the Leo Burnett Agency after StarKist hired Leo Burnett in 1961. StarKist Tuna is the name of a brand of tuna currently owned by Dongwon Industries, a South Korea-based conglomerate. StarKist itself is based in Pittsburgh, the home of its former parent company, H. J. Heinz Company, sharing its headquarters on the site of Three Rivers Stadium with another former parent company, Del Monte Foods' Pittsburgh headquarters.