Bratz is an American
product line of
fashion dolls and merchandise manufactured by
MGA Entertainment. Four original 10 inch dolls were released in 2001 – Yasmin, Cloe, Sasha, and Jade. They featured almond-shaped eyes adorned with eyeshadow, and lush, glossy lips. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like
Bratz Kidz, and
Bratz Babyz, as well as media featuring the Bratz characters, including a ,
TV series,
music albums and video games. In 2005, global sales were two billion dollars and by 2006 Bratz had about forty percent of the fashion-doll market.