Bluebird Records is a sub-label of RCA Victor originally created in 1932 to counter the American Record Company in the "3 records for a dollar" market. Along with ARC's Perfect Records, Melotone Records and Romeo Records, and the independent US Decca label, Bluebird became one of the best selling 'cheap' labels of the 1930s and early 1940s. (RCA pressed the "two hits for two bits" cheap Crown label, independently owned in New York City, from 1930 to 1933, and Crown's sales probably also influenced RCA to get in on the cheaper priced market.)