Bibendum, commonly referred to as the
Michelin Man, is the symbol of the
Michelin tire company. Introduced at the
Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest
trademarks. The slogan
Nunc est bibendum (Now is the time to drink) is taken from
Horace's
Odes (book I, ode xxxvii, line 1). He is also referred to as
Bib or
Bibelobis.