is a Japanese toy company, best known in America for game development and publishing, headquartered in the Shinagawa Seaside West Building in Shinagawa, Tokyo. It was founded April 1977 as Hoei Sangyo, Co. Ltd. The company was renamed Coreland in 1982, and during the 1980s it worked mainly as a subcontractor for Sega and its arcade division. It has been partially owned by Bandai since 1989, when it gained its current name. It was purchased by and became a wholly owned subsidiary of Bandai Namco Holdings in March 2006.