The
Bambi, often simply called
Bambi Awards and stylised as
BAMBI, are presented annually by
Hubert Burda Media to recognize excellence in international media and television "with vision and creativity who affected and inspired the German public that year," both domestic and foreign. First held in 1948, they are the oldest media awards in Germany. The award is named after
Felix Salten's book
Bambi, A Life in the Woods and its statuettes are in the shape of the novel's titular fawn character. They were originally made of
porcelain, until 1958 when the organizers switched to using gold, with the casting done by the art casting workshop of Ernst Strassacker in
Süßen.