BBDO is a worldwide
advertising agency network, with its headquarters in
New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO (Barton, Durstine & Osborn) and Batten Co. the agency became BBDO. BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by
The Gunn Report for six consecutive years beginning 2005. It has won "Network of the Year" at the
Cannes Lions five times. With more than 15,000 employees in 289 offices in 80 countries, it is the largest of three global networks (BBDO,
DDB,
TBWA) of agencies in
Omnicom's portfolio. BBDO was named Global Agency of the Year by
Adweek in 2011. It has also been named Agency of the Year in 2005 by
Adweek,
Advertising Age, and
Campaign. In 2006,
Mayor Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City.