Ardmore is a business, cultural and tourism city in and the county seat of Carter County, Oklahoma, United States. As of the 2010 census, the city had a population of 24,283, with an estimated population of 24,950 in 2013. The Ardmore micropolitan statistical area had an estimated population of 48,491 in 2013. Ardmore is located equidistant from Oklahoma City and Dallas/Fort Worth, Texas, at the junction of Interstate 35 and U.S. Highway 70, and is generally considered the hub of the ten-county region of South Central Oklahoma, also known by state tourism pamphlets as "Arbuckle Country" and "Lake and Trail Country". Ardmore is situated about south of the Arbuckle Mountains and is located at the eastern margin of the Healdton Basin, one of the most oil-rich regions of the United States.