The
Apple Store is a chain of
retail stores owned and operated by
Apple Inc., dealing with computers and consumer electronics. The stores sell
Macintosh personal computers,
software,
iPod,
iPad,
iPhone,
Apple Watch,
Apple TV, and select third-party accessories. All stores offer a
Genius Bar for technical support and repairs, free product workshops for the public, youth programs (workshops, field trips, Apple Camps); some high-profile stores feature a theater for presentations and workshops and a studio for training with Apple products. Under the leadership of
Ron Johnson, the former senior Vice President of Retail Operations, the Apple Stores have, according to an article in
The New York Times, been responsible for "[turning] the boring computer sales floor into a sleek playroom filled with gadgets". Apple stores have a standardised appearance with light wood tables and a general minimal design.