ATV World (國際台), is one of two free-to-air English language television channels in Hong Kong, the other being its arch-rival TVB Pearl. Its sister station, ATV Home, broadcasts in Cantonese language. It is owned and operated by Asia Television , and is broadcast from the ATV Enterprises Office at 25–37 Dai Shing Street in Tai Po Industrial Estate in Tai Po, which is in the Tai Po District, in the North East region of Hong Kong's New Territories.