ATV Home , also call aTV1, is one of the free-to-air Hong Kong Cantonese television channels in Hong Kong, the other being its arch-rival TVB Jade. Its sister station ATV World broadcasts in Hong Kong English. It is owned and operated by Asia Television , and is broadcast from the ATV Enterprises Office at 25–37 Dai Shing Street in Tai Po Industrial Estate in Tai Po, which is in the Tai Po District in Northeast New Territories. In 2011, researchers from the University of Hong Kong have determined the ATV home viewing rate as 40.27%.