The 24-hour news cycle (or 24/7 news cycle) refers to 24-hour investigation and reporting of news, concomitant with fast-paced lifestyles. The vast news resources available in recent decades have increased competition for audience and advertiser attention, prompting media providers to deliver the latest news in the most compelling manner in order to remain ahead of competitors. Television, radio, print, online, and apps for news all have many suppliers who want to be relevant to their audiences and deliver news first.