Nickelodeon's 25th Annual Kids' Choice Awards were held on March 31, 2012 at 8 p.m. ET in
Los Angeles, California in the United States, where the winners received an orange-colored blimp trophy. Big Help Award winner
Taylor Swift received a special silver-colored blimp from First Lady
Michelle Obama. The complete list of nominees for the 2012 Kids' Choice Awards was released on January 11, 2012, leading up to the release of
Men in Black 3 on May 25, 2012. The event was hosted by
MIB 3 star Will Smith, who with ten KCA blimps has won the most awards in previous telecasts. A record-breaking 223 million votes for favorites in 20 categories were cast during this year's voting period, up 11% over last year's votes.