The 2010 Brit Awards took place on Tuesday 16 February 2010. It was the 30th edition of the British Phonographic Industry's annual pop music awards. The awards ceremony was held at Earls Court in London for the last time. The ceremony was broadcast live on ITV, hosted by Peter Kay with Fearne Cotton doing the side of stage coverage. ITV2 also broadcast an after show highlights programme immediately after the main broadcast. BBC Radio 1 had official radio coverage throughout the day in the run up to the evening's show, with Scott Mills and Greg James on the Red Carpet.