The
second decade in the industry's history was decade of highs and lows for video games. The decade began amidst a boom in the arcade business with giants like
Atari still dominating the market since the late-1970s. An oversaturation of third party games, the rising influence of the
home computer, and a lack of quality in the games themselves
lead to an implosion of the North American video game market that nearly destroyed the industry. It took home consoles years to recover from the crash, but
Nintendo filled in the void with its
Nintendo Entertainment System (NES), reviving interest in consoles. Up until this point, most investors believed video games to be a fad that has since passed. In the remaining years of the decade,
Sega ignites a
console war with Nintendo, developers that have been affected by the crash experiment with the superior graphics of the PC, and Nintendo also releases the
Game Boy, which would become the best-selling handheld gaming device for the next two-decades.