15 minutes of fame is short-lived media publicity or celebrity of an individual or phenomenon. The expression is credited to Andy Warhol, who included the words "In the future, everyone will be world-famous for 15 minutes" in the program for a 1968 exhibition of his work at the Moderna Museet in Stockholm, Sweden. Photographer Nat Finkelstein claims credit for the expression, stating that he was photographing Warhol in 1966 for a proposed book. A crowd gathered trying to get into the pictures and Warhol supposedly remarked that everyone wants to be famous, to which Finkelstein replied, "Yeah, for about fifteen minutes, Andy."