"...Baby One More Time" is the debut single by American singer Britney Spears. It was written and produced by Max Martin and Rami, and released in 1998, by JIVE Records for Spears' debut studio album of the same name (1999). After recording and sending a demo tape with an unused song from Toni Braxton, Spears signed a multi-album deal with JIVE. "...Baby One More Time" is a teen pop and dance-pop song that refers to a girl's feelings after a break-up with her boyfriend. The song received generally favorable reviews from critics, who praised its composition.